Meet The Founder

Hey, I’m Sheena — a mom of two, a wife, and a multi-business entrepreneur who knows what it feels like to juggle life, motherhood, and the constant pull to do more with your gift.

I’ve been in the thick of it:
School drop-offs, soccer practice, laundry piles, late-night business ideas, bills due, and dreams on pause.

But I also discovered something powerful — the same strategies that helped me grow businesses could help me take control of my time, my money, and my future.
Structure. Systems. Strategy. Mindset.

Now, I teach other women how to use those same tools — not just to “get organized,” but to step into their own CEO identity.

Why I Created:

The From Scratch CEO

I created this program because I know what it’s like to have big ideas, no business experience, and no extra money, just a calling to create something of your own.

Through weekly 1:1 coaching, I walk with women as they build a side hustle or business from scratch.
We start with what you already have. Your skills, your hustle, your purpose, and we build the plan together.

Whether you’re a mom, a full-time employee, or figuring things out between jobs, this class was built for real life.

You don’t need it all figured out.
You just need a starting point — and someone to walk with you.
That’s where I come in.

A woman sitting on a chair, smiling at the camera, wearing a beige polo shirt, dark blue pants with decorative buttons, and accessorized with jewelry including earrings, a necklace, bracelets, and an Apple Watch.